01. Honestly fresh
Hand-picked at dawn, on the road by noon. Nothing on our shelves is older than what you would find at your favourite weekend market.
Fresh Green is your neighbourhood-fresh grocery, delivered to your door. We buy direct from the farm, never sit on stock, and treat every basket like it's going to our own kitchen.
Four ideas the whole company lines up behind. Boring sounding, hard to do well.
Hand-picked at dawn, on the road by noon. Nothing on our shelves is older than what you would find at your favourite weekend market.
We buy direct, settle in 48 hours and pay above-market for produce graded A. Healthier soil, steadier livelihoods — and it tastes better too.
Returnable crates, paper-fibre packing, electric last-mile in seven cities. Less single-use plastic on every order, year over year.
Every batch passes a four-step freshness check at the hub before it gets near a customer crate. If we wouldn’t feed it to our family, it doesn’t leave.
Three friends, one car, twelve baskets of fruit for the neighbourhood. The pricing fit on a chalkboard.
A 600 sq ft warehouse with two refrigerated rooms and a quiet promise: nothing sits more than 24 hours.
We cut every middleman. Long-term contracts with 60 farms gave us better produce and steadier prices for everyone.
Returnable crates replaced cardboard. EV deliveries started in Bengaluru, Hyderabad and Pune.
A team of 240, 180 farm partners, and the same standard — if we would not feed it to our family, it does not leave the hub.
Most produce is harvested the night before it reaches you.
Every farm publishes its inputs. We label what is organic and what is not, plainly.
If something is not fresh on arrival, we replace it or refund it the same day.
Hand the previous crate to the rider. We wash it, reuse it, and remove a single-use box from the chain.
Co-founder · Sourcing
Co-founder · Operations
Head of Quality
Head of Farmer Relations
Use FRESH10 at checkout for 10% off your first order. If anything is not perfect, we replace it the same day — no questions.